Indo’s new corporate image symbolizes the company’s new approach. Its powerful, different, modern, clear and relevant image gives the company renewed drive: product innovation, internationalization, etc.

The idea we want to transmit can be summarized in two words: human vision, creating personalized optics, in closer contact with users’ needs. A new philosophy that changes the approach to business:

From specialists in products and services to specialists in users and opticians.
From a focus on industry to a people-oriented approach.
From research and production laboratories to generators of life experiences through vision solutions.

This idea, this human vision, is expressed by the tagline that goes with the new logo: “Your eyes, our world”.

These changes are reflected in the form of a new corporate image, whose main feature is the new logo

Why green? Because it suggests freshness, technology, health, nature, life...
Why lower case?Because it’s easier to read, more dynamic, closer, has more character, more rhythm ... and is different from its competitors!
Why have we changed the O? Because we have transformed it into a reflection of light.